{"id":22575,"date":"2018-10-01T04:50:45","date_gmt":"2018-10-01T01:50:45","guid":{"rendered":"http:\/\/wlcu.world\/ng\/?p=22575"},"modified":"2018-10-01T06:23:36","modified_gmt":"2018-10-01T03:23:36","slug":"culture-on-social-media","status":"publish","type":"post","link":"https:\/\/wlcu.world\/ng\/22575\/","title":{"rendered":"Lebanese Culture on Social Media!"},"content":{"rendered":"<p>JUCOLI<\/p>\n<p>Bogot\u00e1, Colombia<\/p>\n<p>Espa\u00f1ol:<\/p>\n<p>En JUCOLI desarrollamos una estrategia de redes sociales para promover la cultura libanesa\u00a0de forma digital. Empezamos pensando cu\u00e1les son los aspectos m\u00e1s <span style=\"color: #f069e5;\">importantes<\/span> de nuestra cultura y cu\u00e1les quer\u00edamos que fueran m\u00e1s conocidos. Establecimos 5 pilares: lenguaje, comida, sitios hist\u00f3ricos, personajes importantes y datos curiosos (donde incluimos historia y actualidad).\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22579 size-full aligncenter\" src=\"http:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.38.15-PM.png\" alt=\"\" width=\"471\" height=\"658\" srcset=\"https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.38.15-PM.png 471w, https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.38.15-PM-215x300.png 215w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><\/p>\n<p>Creamos una parrilla en Google Sheets donde varias personas pudieran ir incluyendo informaci\u00f3n de los diferentes pilares, una vez tuvimos suficiente informaci\u00f3n e im\u00e1genes,\u00a0empezamos a publicar\u00a0posts semanales en los cuales\u00a0ense\u00f1amos una <span style=\"color: #f069e5;\">palabra<\/span> nueva, una receta de comida, un dato curioso, un sitio que nos guste o un personaje que haya marcado la historia del L\u00edbano.<\/p>\n<p>Utilizamos una herramienta de automatizaci\u00f3n que se llama Later, ah\u00ed organizamos los posts por fecha, seg\u00fan el pilar al que pertenezcan les asignamos un d\u00eda de la semana y los dejamos <span style=\"color: #f069e5;\">listos<\/span> para ser publicados autom\u00e1ticamente en\u00a0Instagram y Facebook.<\/p>\n<p>Desde que empezamos a implementar esta estrategia, hemos notado un aumento significativo en el n\u00famero de followers y un poco m\u00e1s de engagement.\u00a0Creemos que con esta iniciativa, le podremos ense\u00f1ar a nuestra juventud un poco m\u00e1s acerca del pa\u00eds que vio nacer a sus padres, abuelos o bisabuelos y lograremos mantener viva y latente nuestra cultura en el coraz\u00f3n de la di\u00e1spora en Colombia!<\/p>\n<p>Si quieres ver un poco m\u00e1s sobre nuestra estrategia, s\u00edguenos en redes sociales!<\/p>\n<p><strong>Instagram:<\/strong> juventudcolombolibanesa<br \/>\n<strong>Facebook: <\/strong>Juventud Colombo-Libanesa<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>English:<\/p>\n<p>At JUCOLI we developed a social media strategy to promote Lebanese culture digitally. We started by thinking about the most important aspects of our culture and which ones we wanted to be <span style=\"color: #f069e5;\">better<\/span> known. We established 5 pillars: language, food, historical sites, important personalities and fun facts (where we include history and current events). We created a calendar in Google Sheets which several people could edit and add information of the different pillars, once we had enough information and images, we began to publish weekly posts in which\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-22577 alignright\" src=\"http:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.00-PM.png\" alt=\"\" width=\"145\" height=\"147\" srcset=\"https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.00-PM.png 145w, https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.00-PM-70x70.png 70w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>we taught a new word, a recipe for food, a curious fact, a site that we liked or a person that has marked the history of Lebanon.<\/p>\n<p>We use an <span style=\"color: #f069e5;\">automation<\/span> tool called Later, where we organize posts by date, according to the pillar to which they belong, we assign them one day of the week and leave them ready to be automatically published on Instagram and Facebook.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-22576 alignleft\" src=\"http:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.26-PM.png\" alt=\"\" width=\"145\" height=\"146\" srcset=\"https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.26-PM.png 145w, https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.26-PM-70x70.png 70w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/>Since we started implementing this strategy, we have noticed a significant increase in the number of followers and more <span style=\"color: #f069e5;\">engagement <\/span>with our audience. We believe that with this initiative, we will be able to teach our youth a little more about the country that saw their parents, grandparents or great grandparents grow and we will keep our culture alive and in the heart of the diaspora in Colombia!<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22578 size-full alignright\" src=\"http:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.38.47-PM.png\" alt=\"\" width=\"145\" height=\"142\" srcset=\"https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.38.47-PM.png 145w, https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.38.47-PM-70x70.png 70w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/p>\n<p>If you want to check out our content, follow us on social media!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Instagram:<\/strong> juventudcolombolibanesa<br \/>\n<strong>Facebook: <\/strong>Juventud Colombo-Libanesa<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JUCOLI Bogot\u00e1, Colombia Espa\u00f1ol: En JUCOLI desarrollamos una estrategia de redes sociales para promover la cultura libanesa\u00a0de forma digital. Empezamos pensando cu\u00e1les son los aspectos m\u00e1s importantes de nuestra cultura y cu\u00e1les quer\u00edamos que fueran m\u00e1s conocidos. Establecimos 5 pilares: lenguaje, comida, sitios hist\u00f3ricos, personajes importantes y datos curiosos (donde incluimos historia y actualidad).\u00a0 Creamos &#8230;<\/p>\n","protected":false},"author":33,"featured_media":22576,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[1056,1043],"class_list":["post-22575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-youth","tag-colombia","tag-wlcuyouth"],"jetpack_featured_media_url":"https:\/\/wlcu.world\/ng\/wp-content\/uploads\/2018\/10\/Screen-Shot-2018-09-30-at-8.39.26-PM.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/posts\/22575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/comments?post=22575"}],"version-history":[{"count":5,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/posts\/22575\/revisions"}],"predecessor-version":[{"id":22591,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/posts\/22575\/revisions\/22591"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/media\/22576"}],"wp:attachment":[{"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/media?parent=22575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/categories?post=22575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wlcu.world\/ng\/wp-json\/wp\/v2\/tags?post=22575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}